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Rossa Pizza Appassionata
Art direction, Brand Strategy, Brand Identity, Content Content, Creative Direction, Naming, Packaging
Rossa Pizza Appassionata was born during the pandemic as a sister project to Troppo Restaurant, which couldn't offer delivery. Embracing a street-style language, a humorous touch, and creative Italian wordplay, it pays homage to Italian cinema. Now, post-pandemic, the concept has grown into a vibrant physical location.
Photography: Ivan Salinero